About Us

Who We Are

We at VBL Innovations Pvt Limited, manufacture premium quality leather and allied materials watch straps in India. Our products have gained a massive reputation and respect in the Indian and International market due to our ultra-modern and contemporary initiatives. We are proud to be reliable and innovative partners to our customers while maintaining high-quality standards.

 
 

Our Experience

Our first factory was set up in 1995-96 and is equipped with some of the best machines from Switzerland and Italy. The company employs around 400 people and is strictly against child labour. Over the years we have built a strong and ingenious foundation for the workforce that handcrafts high-quality leather watch straps.

Our Ability

We have the skill set to match the most challenging demands at any time because of our unique combination of technical knowledge and expertise. Our developmental processes are highly flexible and have the ability to cater to even the minutest of specifications from our clients.

Our Quality

Our quality checks are unyielding and are placed at every stage of the manufacturing process. The quality process begins with the inspection of materials, strong process controls and further rigid checks during various stages of manufacturing. We deploy 100% inspection in the final stages of production to ensure that the highest quality of standards are met.

 

Our Team

We have a team of production engineers, designers, qualified leather technicians and a client service team to facilitate the complete manufacturing process. Our team is well-trained and focuses on making products that meet customer requirements with the changing trends. 

Our Future

The New Product Development (NPD) team is up-to-date with global trends in design and production. VBL incorporates state-of-the-art technology in creating straps which is a crucial part of a watch's aesthetic.

Our Standards

Leathers and materials are sourced from tanneries and manufacturers in India and Europe. We take utmost care to ensure that the tanneries adhere to the International Standards of tanning and comply to REACH & RoHs standards.

Leadership


Harsh V Bhuwalka - VBL Innovations

Harsh V. Bhuwalka

Founder and Managing Director

Mr. Harsh Vardhan started his career journey as an entrepreneur in the packaging industry and then further ventured into the watch strap industry. He has an accumulated professional experience of around 40 years. 

Kumaresh Bhuwalka - VBL Innovations

Kumaresh Bhuwalka

Director Sales and Marketing

An alumnus of The University of Manchester with a BEng in Mechanical Engineering & The University of Warwick with an MSc in Innovation and Entrepreneurship. He is the director at SAPID Designs Pvt. Ltd and a second-generation entrepreneur with 7 years of experience in the watch strap industry.


— Our Inspiration —

We, at VBL, pledge to leave a better earth than we inherited for upcoming generations through our continuous efforts towards our products and work ethics.

 

Our concern for the environment extends to every aspect of our business because all of us need to act now. Our planet has nourished us beyond what we deserve. It is our duty to ensure our actions are responsible, sustainable and sensitive towards it.

Our Infrastructure

  • Sourcing

    We source our leathers from internationally established tanneries. Extensive care is taken to ensure that the tanneries adhere to the International Standards of Tanning complying to REACH and RoHS. The leather comes in various patterns, finishes & colours.

  • New Product Development

    New Product Development

    Our tool development and leather development team work in tandem with the new product development team to successfully convert intricate design to actual products. Exploring and playing with new methods and materials are an integral part of our approach to developing a product.

  • Production

    Production

    Our production is well equipped to meet the quality and the consistency in supplies through the state-of-the-art machines and is IT equipped to track & monitor the data and ensure timely delivery.

  • Quality Assurance

    Quality Assurance

    The quality and customer specification of the products are ensured through our AQL checking routine practices.

Testing Lab

Dry Rub Test


Strap Flex Test


Traction & Torsion Test


Loop Strength Test


Wet Rub Test


Strap Bend Test


Water/Colour Migration Test


Tape Test


Veslic Rub Test


UV Test


Cosmetic Test


Sweat Test


Buckle Flex Test


Tropical Climate Test


Pull Force Resistant Test


Hydrolysis Test