VBL has re-engineered its Brand and Business Strategy
Through a scientific methodology using Professional Consultants
VBL is in the process of communicating the renewed Brand Identity
The new Brand Identity enables VBL to offer better value to its customers
Logo Interpretation
The new logo symbolizes VBL’s renewed strategy to serve its customer better not only through Quality and Service (which VBL was always good at) but also through Innovation and Expertise in Leather.
The brown lines in the logo symbolize the reliability and the yellow dot represents the Innovation and Expertise.